Getting social at Xponential 2018
DENVER. This week’s Xponential 2018 conference and exhibition at the Colorado Convention Center bringing together more than 8,500 industry leaders and more than 725 exhibitors focusing on unmanned systems technology. To stand out from this crown you will need a strong social media presence whether you’re speaking, launching new products and solutions, or just networking. Military Embedded Systems has a few social media best practices that will help you drive maximum exposure and return on investment for yourself and your brand at Xponential this week.
1. Time to get social. You can view everything going on at Xponential on Twitter. You can follow them at https://twitter.com/AUVSIshow or follow the hashtag #auvsiXPO to see what vendors and attendees are talking about. You can also follow https://twitter.com/military_cots for live coverage of the show as well. Here are a few tips to make the most impact with your tweets and social posts:
• Always include #auvsiXPO, #unmannedsystems, #UAS, #Drone and #UAV
• Remember to include applicable images
• Include your booth number
• Announce your giveaways or contests and mention the participants’ and winners’ Twitter handles
• Post photos from the show or integrate live video via Facebook live or periscope; you can also post video blogs to YouTube
• Create your own fun hashtag and encourage attendees to use to use it for free swag
• Feature your social accounts on your booth bags, stickers, and handouts
• Use as many social platforms as you can to post your content (Facebook, Twitter, YouTube, LinkedIn, Google+)
• You should post at least 4-5 times per day to stay relevant.
• Follow and network with others using #auvsiXPO to expand your reach.
• Use Twitter ads and Facebook boosted posted to extend your reach beyond your audience.
• Remember to use YouTube!
• Start posting on social at least one week before the event and one week after the event.
2. Think search engine optimization (SEO). SEO needs to be part of your equation. When we think about the engineer’s journey from gathering information to purchasing, content must be available to validate the engineer’s decision. Everything you do on your own site as well as beyond your site is incorporated into how Google ranks your pages. Thus, having links that point back to your site helps drive your SEO.
3. Keywords are key. Your sales team and field application engineers (FAEs) get lots of questions, complaints, challenges, and specific words that engineers use to search for products and technologies. Use these words in the content you produce and try to create content from an end-user perspective including “unmanned systems” or “UAV” or “drone.”
To learn how to partner with Military Embedded Systems on your content, social media, and marketing efforts, click here.
To book video appointments, participate in email marketing opportunities, or coordinate press meetings, contact Tom Varcie, Director of Sales, OpenSystems Media at firstname.lastname@example.org, or visit Xponential booth 4203.