Marketer’s guide to Xponential 2019

Xponential, taking place April 30th – May 2nd at the McCormick Place in Chicago, brings more than 8,500 industry leaders together focusing on technology.

More than 725 exhibitors are planning their 2019 booth strategies, giveaways, presentations, and new product launches to drive awareness, exposure, and eventually, sales.

Here are a few tips as you prepare for Xponential to drive maximum exposure and return on investment.

  1. Time to get social. You can view everything going on at Xponential on Twitter. You can follow them at https://twitter.com/AUVSIshows or follow the hashtag #auvsiXPO to see what vendors and attendees are talking about. You can also follow https://twitter.com/military_cots for live coverage of the show as well.
  2. Top Things to See at Xponential and In-Booth Videos. Time to plan your marketing. Military Embedded Systems features our Top Things to See at Xponential featuring the latest products each day plus we shoot our In-Booth videos with our team. You should plan for email campaigns pre-during and post-event as well. If you need some assistance with your marketing plans, drop us an email.
  3.  Here are a few tips to make the most impact with your tweets and social posts:
    • Always include #auvsiXPO, #unmannedsystems, #, # #unmanned #robotics and #
    • Remember to include applicable images
    • Include your booth number
    • Announce your giveaways or contests and mention the participants’ and winners’ Twitter handles
    • Post photos from the show or integrate live video via Facebook live or periscope; you can also post video blogs to YouTube
    • Create your own fun hashtag and encourage attendees to use to use it for free swag
    • Feature your social accounts on your booth bags, stickers, and handouts
    • Use as many social platforms as you can to post your content (Facebook, Twitter, YouTube, and LinkedIn)
    • You should post at least four to five times per day to stay relevant.
    • Follow and network with others using #auvsiXPO to expand your reach.
    • Use Twitter ads and Facebook boosted posted to extend your reach beyond your audience.
    • Remember to use YouTube!
    • Start posting on social at least one week before the event and one week after the event.
  4. Think search engine optimization (SEO). SEO needs to be part of your equation. When we think about the engineer’s journey from gathering information to purchasing, content must be available to validate the engineer’s decision. Everything you do on your own site as well as beyond your site is incorporated into how Google ranks your pages. Thus, having links that point back to your site helps drive your SEO.
  5. Keywords are key. Your sales team and field application engineers (FAEs) get lots of questions, complaints, challenges, and specific words that engineers use to search for products and technologies. Use these words in the content you produce and try to create content from an end-user perspective including “” or “uav” or “drone”.
  6. Blogs and content. Create content that labels you as the expert, but also keep in mind that it should aid your sales team in their sales process. Sales representatives can reference this collateral when courting prospective buyers. Guest blogging is always available on at http://mil-embedded.com/blog/ . Guest blogging instructions can be found at http://share.opsy.st/5ad8a52dec40f-Blogging.MES.pdf
  7. Submit your news. Make sure not only to post news on your own site and share it on social as well. Some tradeshows share contact information of editors attending the show and have press room’s where press releases and new product announcements can be shared. You can submit press releases to Military Embedded Systems free of charge at http://mil-embedded.com/submit/.

To book an appointment or press briefing, contact Tom Varcie, Director of Sales, OpenSystems Media at tom.varcie@opensysmedia.com , or visit Xponential booth 4739.

To contact our editors at the show, email and Mariana Iriarte, at john.mchale@opensysmedia.com and mariana.iriarte@opensysmedia.com respectively.