Getting social at IMS 2018

PHILADELPHIA. This week’s conference and exhibition at the Philadelphia Convention Center brings together thousands of industry leaders and hundreds of exhibitors focusing on RF and microwave solutions for applications such as , , , military communication, etc. To stand out from this crowd you will need a strong presence whether you’re speaking, launching new products and solutions, or just networking. has a few social media best practices that will help you drive maximum exposure and return on investment for yourself and your brand at IMS 2018 this week.

Here are a few tips as you prepare for IMS to drive maximum exposure and return on investment.

  1. Time to get social. You can view everything going on at IMS on Twitter. You can follow them at https://twitter.com/MTT_IMS or follow the hashtag #IMS2018 to see what vendors and attendees are talking about. You can also follow https://twitter.com/military_cots or https://twitter.com/embedded_comp for live coverage of the show as well.

Here are a few tips to make the most impact with your tweets and social posts:

  • Always include #IMS2018 and if applicable other hashtags such as #IMS2018 #ieee #RF #RFPower #microwave #radar #aerospace #medical #beamforming
  • Remember to include applicable images
  • Include your booth number
  • Announce your giveaways or contests and mention the participants’ and winners’ Twitter handles
  • Post photos from the show or integrate live video via Facebook live or periscope; you can also post video blogs to YouTube
  • Create your own fun hashtag and encourage attendees to use to use it for free swag
  • Feature your social accounts on your booth bags, stickers, and handouts
  • Use as many social platforms as you can to post your content (Facebook, Twitter, YouTube, LinkedIn, Google+)
  • You should post at least 4-5 times per day to stay relevant.
  • Follow and network with others using #IMS2018 to expand your reach.
  • Use Twitter ads and Facebook boosted posts to extend your reach beyond your audience.
  • Remember to use YouTube!
  • Start posting on social at least one week before the event and one week after the event.

2. Think search engine optimization (SEO). SEO needs to be part of your equation. When we think about the engineer’s journey from gathering information to purchasing, content must be available to validate the engineer’s decision. Everything you do on your own site as well as beyond your site is incorporated into how Google ranks your pages. Thus, having links that point back to your site helps drive your SEO.

3. Keywords are key. Your sales team and field application engineers (FAEs) get lots of questions, complaints, challenges, and specific words that engineers use to search for products and technologies. Use these words in the content you produce and try to create content from an end-user perspective including IEEE, radar, RF, microwave, military, aerospace, medical and others.